About the project
Working with Denver Museum of Nature & Science the Office of Children’s Affairs created “Youth Exploration Day” event. This is an internal program for youth (ages 13-16) of city employees. Each year, careers in a specific agency/department are highlighted. This year, it’s career opportunities in the Arts, the Museum, and the Zoo. Participants take a tour of each facility, and professionals in these careers have discussions/presentations with them to talk about their careers (i.e., what they do, what they love, how they got there, etc.). Their challenge was to brand this event to include the different arts appealing to employees and their children.
Implementation of internal brand through compelling visuals to increase employee engagement. Banners, digital/email marketing.