About the project
PEAKS Rewards is a free membership program for guests at Vail, Beaver Creek, Breckenridge, Keystone, Park City, Heavenly, Northstar, and Kirkwood. With PEAKS you earn points for many of your purchases while on vacation – then you are rewarded with free lift tickets, ski school lessons, and more. Challenge was to create a brand that would excite and engage consumer to join the rewards program and see the benefits of it.
Our email marketing campaign centered on family fun and convenience. Using images, colors and brand placement we created a user friendly platform where consumer can earn points while on vacation.”Get More Out of Your Vacation”