The Tamarind Process
Effective design doesn’t just happen. It takes listening, creativity + experience.
LISTEN: It all starts with you, our client. We listen to your ideas, budget and goals and ask insightful questions that get to the heart of your needs. We’re like sponges at this stage, soaking in everything we can about your project.
LET IT PERCOLATE: We check out your competition, your target audience and your marketplace. We mull everything over and consider the possibilities.
CREATE: We brainstorm. We approach the project one way. Then, we try something else, until we conceive of the ideal approach, the one or two ideas that make you say, “Wow, how ingenious!” With your blessing, we take our ideas to final form.
FOLLOW THROUGH: A golf swing falls short without good follow through. So does a client relationship. That’s why we never consider a project done until we know a campaign’s results and can assess our work’s effectiveness. We seek long-term client relationships. That means keeping our clients satisfied long after the work is delivered with good follow-through.

