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The Ginseng Board of Wisconsin

The Ginseng Board of Wisconsin asked us to design a package for their upcoming trade shows in Asia. We cleaned up the logo art. Then proceeded to design a folder and spec sheets, each illustrating a different product in their line of fine Ginseng products. Because the shows were held in China and Japan and materials would be used in the US as well, we produced sets of the sheets in English, Japanese and Chinese. We also redesigned business cards for their Asian representatives so they coordinated with the new look of the advertising materials.

The Board also needed display elements as well. So we designed a three-panel trade show banner set to back their booth. And, because Japan is a market that focuses more on health and wellness, we created a separate banner for the Japanese market.

RESULTS:
Expanding to an international market.