brand strategy + development

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Your brand is more than your logo or name — it’s the experience your customers and prospects will have with your business, product or service.

And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. It’s a personality you convey. Your brand lives in every day in interaction with your market:

A customer’s opinion of you versus your competition
The images you convey through all mediums
The way your employees interact with customers
The messages you deliver on your campaigns, website and proposals

By defining your brand strategy and using it in every interaction with your market, you strengthen your relationships and messages.